Our World
BUILT FURTHER.
A new British outerwear company created around a simple idea: outerwear shouldn't force a choice between technical capability and everyday design.
A new company, stated plainly
VAREMONT is new. There is no archive to lean on, no decades of heritage, no borrowed expedition history — and no interest in inventing any.
What exists is a clear design position, two garments, and the work of proving them.
The position
Most outerwear asks you to choose. Technical garments perform and look like equipment. Fashion outerwear looks considered and fails in weather.
VAREMONT is built on the belief that the choice is unnecessary.
British design, global perspective
The brand is designed in Britain and tested in British conditions: wind, rain, cold and long grey days.
It is built for a bigger world than that — cities, airports, mountains, and the ground between them.
How we will talk about performance
No claim will be published before it is verified. Where a figure is not yet tested, this site says so rather than filling the space.